GDPR Consent - FAQ's
Please note the content of this article is not legal advice. We have given answers to common questions based on what the product will allow you to do. Please consult a legal advisor on your GDPR responsibilities.
We have included links to government websites to assist you further.
1. Question.
“I don’t have a record of consent, can I still send property marketing to my existing clients?”
“I have clients registered who I did make aware what would happen to their data, but I don’t have a record of that, can I continue to contact them?”
Answer.
As the Controller of the data, Live will allow you to:
Exclude clients from communications until you have recorded their explicit consent
or
Continue to send communications
2 . Question.
"How can I find all my Clients for whom I have no consent, so I can send an email to them?”
Answer.
Our software will enable you to create a group of contacts using their consent status. All outgoing emails to Client contacts will be appended with a link that the Client can use to set their preferences for Property Matching and General Marketing. When they use this link, their contact record will be updated immediately.
3. Question.
"What can I send out to Clients if they say they don’t want to be contacted about marketing? I want to tell them important information about my Agency.”
Answer.
You will be able to record their consent for Property Matching emails and for General Marketing.
These consents will not affect any transaction correspondence such as Accounts statements that you must send or information you wish to send that is non-marketing (e.g changes to office hours).
4. Question.
"Is there a Consent 'opt in' facility for Tenants at the point of move in (as we will need to give out their details to contractors and pass details to Landlords)”.
Answer.
There is no consent opt-in for Tenants. They will be registered with you for the purposes of renting a property that you let or manage.
Contractors and Landlords are third parties and are provided with information about tenants for contractual reasons.
Refer to the ICO website for information about sharing data with third parties: https://ico.org.uk/for-organisations/uk-gdpr-guidance-and-resources/lawful-basis/consent/
5. Question.
"How can I record consent for individual marketing services?”
Answer.
When recording consent on the Contact record, a user can record Consent gained or Consent Denied for each of the following marketing services:
- Property Matching emails
- General Marketing internally or externally
- Financial Referrals (via Live)
- Conveyancing Referrals (via Live)